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Notes for founders,from the people who read every entry

How to get a company found, listed and linked, written by the people who review the Index.

  1. Oct 242026Guides · 5 min readCompany tagline examples, and how to write oneWe read the headline on 29 company homepages in October 2026. Fifteen run five words or fewer, and ten name AI. The examples, and how to write yours.
  2. Oct 242026Explainers · 5 min readDofollow vs nofollow links: what each one tells GoogleA dofollow link is an ordinary link with no rel value. Nofollow, sponsored and ugc ask Google not to count a link. What each one means, in Google's words.
  3. Oct 242026Guides · 5 min readHow to write a company description, with real examplesWe read the description on 34 company homepages in October 2026; the median ran 144 characters. Ten real examples, and how to write yours.
  4. Oct 242026Explainers · 7 min readWhat is a startup? How it differs from a small businessA startup is a company designed to grow fast, in Paul Graham's words. How the SBA defines small businesses and the Census Bureau counts new ones.
  5. Oct 242026Data studies · 12 min readWhat percentage of startups fail? The numbers by yearAbout 1 in 5 new US businesses closes in its first year and about half within five, by the Bureau of Labor Statistics survival tables to March 2025.

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